Blog

For clothing brands that prioritize quality and intention, the starting point matters a lot.  A thoughtfully made hoodie isn’t just a piece of clothing. It’s a reflection of your stan … read more

What actually works best when you’re going about your daily routine? A synthetic “performance” wear like a high-tech, moisture-wicking hoodie or a classic heavyweight cotton zip-up h … read more

Techwear typically means modern fabrics like waterproof synthetics, zippered compartments, and innovative cuts. However, these materials often stick around for ages, creating long-term waste.  Bu … read more

Why do so many rappers and singers still wear heavy cotton hoodies and basic sweatpants, even in high-budget studios or on magazine covers? With access to luxury fashion and personal stylists, why sti … read more

If you’ve ever wondered why your heavyweight cotton sweatshirt feels different on a downtown Toronto street than it does in the Rockies, you're not hallucinating.  Welcome to the world of U … read more