Blog

What actually works best when you’re going about your daily routine? A synthetic “performance” wear like a high-tech, moisture-wicking hoodie or a classic heavyweight cotton zip-up h … read more

Techwear typically means modern fabrics like waterproof synthetics, zippered compartments, and innovative cuts. However, these materials often stick around for ages, creating long-term waste.  Bu … read more

Why do so many rappers and singers still wear heavy cotton hoodies and basic sweatpants, even in high-budget studios or on magazine covers? With access to luxury fashion and personal stylists, why sti … read more

If you’ve ever wondered why your heavyweight cotton sweatshirt feels different on a downtown Toronto street than it does in the Rockies, you're not hallucinating.  Welcome to the world of U … read more

Every seasoned athleisure fan knows the joy of finding the right cotton sweatshirt. However, premium cotton sweatshirts often come with baffling labels. "Pre‑shrunk" and "garment‑washed" both promise … read more